Sizzling Success: How Digital Marketing Fueled American BBQ Project

American BBQ Project is a small business known for its unique blend of BBQ rubs, sauces, and accessories. While the quality of their products has always been exceptional, they faced significant challenges in expanding their reach and increasing sales. Their website was lacked user-friendliness, they had no structured SEO strategy, and product descriptions were outdated, failing to effectively showcase their brand story and products.

To address these hurdles, American BBQ Project partnered with Hoss Digital Inc. Their goal? To enhance brand awareness, boost sales, and establish a more robust digital presence.

Objectives and Challenges

Challenges:

• An older website that was not user-friendly, making online shopping tough for customers and updates hard for a proper marketing strategy.
• No SEO strategy, limiting their visibility in search engine results.
• Outdated product descriptions that didn’t highlight the strengths of their products or tell their unique story.

Benefits to Build On:

• A unique blend of spices that distinguishes them from competitors.
• A wide assortment of products, including six signature BBQ rubs and multiple sauces.
• Ambition to expand, both online and through local retailers.

Solutions Implemented by Hoss Digital Inc.

1. Website Redesign

Hoss Digital Inc. transformed American BBQ Project’s older website into a sleek, user-friendly Shopify platform. This redesign:

• Simplified the online shopping experience.
• Made the website mobile-responsive.
• Allowed for easy updates to products and features.

2. SEO Strategy to Boost Visibility

To increase search engine discoverability, the team:

• Conducted in-depth keyword research using tools like Google Search Console.
• Created optimized title tags and meta descriptions to rank higher in search results.
• Focused on connecting the brand with users searching for BBQ products.

3. Updated Product Descriptions and Content

The product descriptions were updated to:

• Highlight the delicious flavors and quality of the BBQ rubs and sauces.
• Share the small business’s story to create an emotional connection with customers.
• Introduce a recipe blog and cooking videos to show how the products could be used in practical, mouth-watering ways.

4. Local Store Presence and Mapping System

To complement their online sales:

• American BBQ Project’s products were placed in local brick-and-mortar stores.
• A unique store locator map was created on the website, making it simple for customers to find nearby retailers.

5. Video Content for Increased Exposure

Hoss Digital created engaging video content including:

• Product reviews and how-to videos showcasing ways to use the BBQ products.
• Behind-the-scenes cooking videos.
• Live Facebook streams from events and shows attended by American BBQ Project.

6. Social Media Campaigns

Hoss Digital crafted and executed a robust social media strategy:

• Created posts and ran targeted ads to increase product awareness.
• Shared content in local and national Facebook groups to expand reach quickly.
• Highlighted events, promotions, and customer engagement to create a sense of community.
• Hoss Digital focused on driving engagement and reach through targeted ads, sharing content in relevant Facebook groups, and promoting events and promotions to foster a strong community.

Results Achieved

Within just a year, the results spoke for themselves:

Website and Online Sales

• Organic search traffic increased by 38%.

• Over 4,000 users visited the website.
• Items purchased increased by 164%, driving a 205% increase in item revenue.
• Total revenue saw a staggering growth of 194%.

Social Media Engagement

• Gained over 2,800 followers across platforms.
• Reached more than 1.3 million people.
• Achieved 170,000 video views.
• Over 33,000 interactions with content, creating an engaged and loyal online community.

Key Takeaways

Hoss Digital Inc. helped American BBQ Project not just overcome challenges but thrive in the competitive digital market. By leveraging a combination of website redesign, SEO optimization, content updates, and targeted social media campaigns, American BBQ Project achieved phenomenal growth and elevated its brand presence both online and offline.

The partnership stands as a testament to what’s possible when a great product is paired with strategic digital marketing.

Want to see similar growth for your business? Partner with Hoss Digital Inc. today and unlock your potential!

Ready to transform your business’s digital presence? Book a Demo today with Hoss Digital Inc. or explore our resources to see how we can drive your business forward.