Did You Know That Online Paid Advertising Offers A 200% ROI?
According to an article written by Small Biz Genius in January 2021, paid advertising returns $2 for every $1 spent, a 200% ROI rate. At Hoss Digital we specialize in running multi-channel PPC campaigns including social media, Google, Bing, and Social Media. We understand all of the intricacies behind each network as well. We use first-party data from our partners to create strategic, high-profit campaigns to target your audience.
What Are All Of The Pieces Of Paid Advertising?
Quality Score
A score that looks at how well your ads, keywords, and landing pages are aligned with content. Better quality scores can reduce budgets and give better positions.
CPM Bidding
You pay for every 1,000 impressions or the number of times your ad was shown on the Google Display Network. CPM works incredibly well for building brand awareness to a targeted demographic.
Re-marketing Display Ads
Ads shown to users who have previously visited your site when they browse the web and use apps in the Google Display network or Search Engine Results Page.
Broad Match
A keyword setting that shows your ad when someone searches for that keyword or a variation of it. The broad match keyword “kayak”; can cause your ad to show if someone searches for “buy kayaks”; “pictures of kayaks”; or “places to kayak.” There are also other match types for keywords including Phrase Match and Exact Match.
Click-Through Rate (CTR)
The number of clicks that your ad receives divided by the number of impressions: clicks ÷ impressions = CTR. If you had 1,000 impressions and 100 clicks you would have a 10% click-through rate.
Enhanced Cost-per-Click
A bid strategy that adjusts your cost-per-click automatically (CPC) to help win conversions. Enhanced CPC combines manual bidding with an automatic bidding strategy; raising your bids in situations that seem more likely to convert on your website, and lowering your bid for situations that seem less likely to convert.
Landing Page
The specific web page where users are directed after they click on your ad. Having aligned content that matches your ads is key.
Bid Adjustments
The ability to give you the option to hone in on specific customers. For example, let’s say your best customers come from a certain zip code and mobile device. You can set a bid adjustment of 10% to your bidding strategy to increase your bids for winning your best customers based on times, areas, and devices.
Average Position
A statistic that compares how your ad is typically positioned against other ads. For example, if you have an average position of 2.3, your ad is showing against user search between 1 to position 4, usually 2 or 3.
Maximum Cost-per-Click
The highest amount that you’re willing to pay for a click on your ad.
Ad Extensions
Features that show extra business information with your ad, including additional web links, phone numbers, price ranges, store ratings, and more.
Shopping Ads
Ads that can help you feature a single product or all your products in a Google Shopping window through Google Merchant Center.
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Hoss Digital offers a full suite of digital marketing services to compliment your website, grow your brand, and amplify your lead generation process.
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