Email marketing is considered one of the most cost-effective ways to communicate with customers and prospects for businesses, both small and large. Why? Because it is a direct line of communication from you to an inbox.
Many companies have not considered an email strategy simply because they feel that there is either not enough to share, could be a waste of time, or it could just be posted to Facebook rather than an email. Let’s debunk all of those myths!
Email marketing should never be considered a waste of time. Even if 25-50% of your customers open your email, that is better than not sending anything and lacking having a lack of communication. Even better, with email marketing services, platforms’ algorithms, you can see who opened your emails, clicked on any links, and even get leads or bookings!
Lastly, some businesses may depend solely on Facebook/Twitter/Instagram for communications on social media. The only problem with that is that the platforms’ algorithms may push your content down if it is not liked/commented/shared within 15 minutes of posting (making it look less important than other posts in a newsfeed). The other problem for businesses on social media is because it has developed into a pay to play model. Where for your companies’ content to be seen, you have to advertise. Can Hoss Digital help you with advertising on social media? Yes, but you may get a bigger bang for your buck in email marketing where you are not competing with pictures of kids and cats.
Hoss Digital offers a full suite of digital marketing services to compliment your website, grow your brand, and amplify your lead generation process.
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