Facebook Is Limiting Link Posts for Some Business Pages. Here’s What to Do

U.S. pricing as reported by Reader Radius and Mindthread. Prices are per Page, not per business or agency, and Meta can change them.

Should you pay for Meta One?

For most small businesses, probably not, at least not yet.

The math is rough. Getting from 2 link posts to 8 costs $49.99 a month, which is about $600 a year for one Page. If you run more than one Page, multiply that.

Link posts also weren’t doing much to begin with. In Meta’s own Widely Viewed Content Report, only 1.3% of widely viewed Facebook posts in the U.S. included an outside link, down from 9.8% in 2022. (Social Media Today) Facebook has been quietly limiting link reach for years. Now it’s charging for it.

Before you pay, check your numbers. In Google Analytics, look at how many website visits, calls, or form fills actually came from Facebook in the last few months.

Paying might make sense if Facebook link posts are a tracked, proven source of sales for you. Think ticket sales for events, product launches, or booking-heavy businesses. If you can’t see that in your data, spend the money somewhere you can measure.

Why planning your social posts matters more now

When links were free, it was easy to post whenever something came up. Have a blog post? Share the link. Running a sale? Share the link. That habit doesn’t work anymore.

With only two link posts a month, every link is a limited resource. You have to decide ahead of time which two things are most worth sending people to. If you burn both by the 5th, you’re stuck for the rest of the month.

This change also makes something clear that was already true. Facebook rewards posts that keep people on Facebook. Your photos, videos, and updates have to earn attention and build trust on their own. Then, when someone is ready, they find your website, call, or send a message.

That means your social media needs a plan, not just a posting habit:

• Know your goal for the month. More calls? More bookings? A new service you want people to know about?
• Choose your link posts on purpose. Save them for the pages that turn visitors into leads.
• Make the other posts do real work. Show your work, answer questions, and give people a reason to reach out.
• Track what happens. If you can’t see results, you can’t decide what’s worth paying for.

How to build a smarter Facebook plan

1. Pick your two link posts at the start of each month. Save them for what drives action: a service page, a seasonal offer, an event sign-up, a booking page, or a new blog post. Put them on the calendar first.
2. Plan the rest around posts that don’t need a link. Real photos of your work, short videos, before-and-afters, team spotlights, quick tips, and answers to common customer questions. End them with a clear next step like “Call us” or “Send us a message.”
3. Set up your Page to do the work. Use the action button (Book Now, Call Now, or Send Message). Make sure your website, phone number, and hours are correct in your Page info.
4. Use the links that are still free. Create Facebook Events for in-person events. Link to your Instagram or Threads when it makes sense.
5. Put more weight on channels you own. Your website, Google Business Profile, and email list don’t come with a monthly link quota. People searching on Google are often ready to call or buy.
6. Use paid ads when you need traffic. Facebook and Instagram ads aren’t affected by this limit. A small, targeted ad can send the right people to a landing page.
7. Track your two link posts. Add UTM tags so you can see in Google Analytics which link posts brought in visits and leads.
8. Check every Page you manage. The rollout varies, so each Page may have different rules this month.

A sample month for a local business